Saddle Up! Awards – American Advertising Awards is a celebration of creativity, this year with a Wild West twist. As a member of the AAF-ND Board and the event’s creative director, I was responsible for crafting a cohesive brand identity across every touchpoint.

My role covered everything from designing digital displays and physical signage to crafting themed assets that carried the Western voice and tone across all pieces. The biggest challenge was tackling the scale of the project, but by establishing a strong foundation of branding assets, I was able to build a cohesive identity, one piece at a time.

The result? A fully immersive, Wild West-inspired experience—where every detail, from direct mail to the final event, felt like a ride into the sunset of great design.

p.s. I implore you to listen to Cowpoke by Colter Wall as you visit this page, really increases the production value, thx.